Myxer Launches $5 Million Campaign to Drive Mobile Web Adoption

Posted on : Oct 13 2008 | Posted under Wireless Press Releases |

DEERFIELD BEACH, Fla., Oct. 13 /PRNewswire/ -- Myxer, the leader inad-supported mobile content, today launched their $5 Million GiveawayCampaign, offering $5,000 worth of free online advertising to 1,000independent cell phone stores — totaling $5 million over the next 12 months.This is the first in a series of programs Myxer will launch to supportwireless carriers and cell phone retailers to help boost data plan sales,which are becoming an increasingly important component of mobile industryrevenue. The online advertising giveaway includes banner creation, bannerplacements and more and is targeted towards each cell phone store’s specificgeographic area. In exchange, participating retailers promote Myxer in-storevia countertop displays. “The $5 Million Giveaway Campaign is a win-win situation — independentcell phone stores get free online advertising and Myxer extends its brandreach to 1,000 new retail locations and helps create a larger total availablemarket for high quality mobile content,” said Myk Willis, CEO of Myxer. “Ourgoal is to leverage the popularity of Myxer.com to help independent retailersand wireless carriers increase sales of data plans via ad-supported mobilecontent.” Stores will be selected on a first-come, first-serve basis until 1,000stores have joined the program. Given the phenomenal response to the recentbeta rollout, it is expected that all of the allocated campaign dollars willbe claimed by December 1st, 2008. “We partnered with Myxer last month and have seen great results from theadvertising from their site,” said Frank Brady, Store Manager for AirwaveWireless, Inc. “We have also seen an increase in the amount of data plans andpremium web-based features being activated, as customers are eager to utilizethis excellent free service for ringtones, wallpapers, videos, games and somuch more.” “The future of the Internet is the Mobile Web. Myxer and other highquality mobile content providers and services will clearly benefit from higherMobile web adoption rates,” continued Willis. “Creative programs like our$5 Million Giveaway are just one way to encourage the adoption of the mobileInternet and moving forward we’ll continue to bring mutually beneficialprograms to carriers, retailers, handset manufacturers and others.”

$5 Million Giveaway Campaign Sign-Up DetailsInterested parties can learn more about the program by:1) Visiting the Myxer booth (#420) at the Wireless Dealer Expo at the   Sands Convention Center in Las Vegas, Nevada on October 13-15, 20082) Sending an email to promo@myxer.com3) Contacting Jason Kryshka or Andrew Coury at 954.360.0360

About Myxer

Myxer is the largest and fastest growing site for ad-supported mobile
content — with over 14 million users, more than 22 million mobile downloads a
month, and a catalog of over 1 million ringtones, wallpapers, videos and
games. At http://www.myxer.com there are no hidden costs, no subscription
fees and no surprises. For content providers, advertisers and consumers,
Myxer’s mobile platform enables radically simple and quick delivery of
content, or customized Web to mobile ad campaigns, regardless of the service
provider or mobile device being used. Named 2008 “Key Market Enabler in U.S.
Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the
2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the
Global Messaging Awards 2008, Myxer’s unique solutions continue to capture
global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com