Google Mines YouTube Videos for AdSense Gold

Google is introducing ad-supported video clips from YouTube — what it calls “video units” — to its AdSense platform, one of many steps in a strategy designed to glean a return on its massive investment in the video-sharing Web site. Google is working with select YouTube content partners, including TV Guide Broadband, Expert Village, Mondo Media, Lonelygirl15, Extreme Elements and Ford Models to develop the video offerings. As with ads on YouTube, an AdSense video unit will run only after a user has clicked on a video play button.